Search Engine Optimisation (SEO)
As an Online marketing strategy, SEO considers how search engines work and what people search for. Optimising a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
SEO Case Studies
Yourhomepagein.co.uk is a national network of local advertising websites and we were approached by our client who wanted to optimise each site to attract local businesses to advertise. The main challenge of this project was the way the website was structured. As each local area was set up as a sub-folder of the main domain we had to rebuild the site to ensure maximum accessibility to search engines. We achieved this with great results!
Try some of the following search phrases on Google:
Rotherham Advertising
Advertising in Rotherham
Advertising in The New Forest
East Staffordshire Advertising
Torbay Advertising
Although this website aims to promote bands and venues all along the south coast of England, our client had a requirement to specifically target live music in Bournemouth. This was easiy achieved by rebuilding the site in a more “seach engine friendly” manner. Our client was very happy with the results.
Try some of the following search phrases on Google:
Live Music in Bournemouth
Bournemouth Live Music
Dirtsurfing is a relatively new sport that is growing rapidly in the UK. Our client wanted us to build them a site that would sit comfortably at the top of the search engines for lots of Dirtsurfing related phrases. This was no problem for us and the results speak for themselves.
Try some of the following search phrases on Google:
Dirtsurfing
Dirtsurfer
Buy a Dirtsurfer
Learn to Dirtsurf
Try a Dirtsurfer